To succeed in this day and age, every business needs a website to be successful. But for the majority, a lot of people simply don’t have the skills or know what to do before creating a website themselves. In many cases, the business owner would seek out to web development agencies or freelancers to build their site. As a web design agency, our plans are made to get small businesses up and running on the Internet, unlike most others where the costs associated tend to be out of range for newcomers. Depositing a large unreasonable amount right at the start is not generally a good plan primarily because people don’t know what they actually need. We use a variety of design techniques with our clients, not to mention the ones listed below. To check out our start-up plan, visit here.
These 5 tips (that even we use ourselves) will give you an insight on what to do before creating your website. You will save yourself time and money in attempting to make your website function as it should. Starting at number 1:
1. What Is Your Aim Before Creating A Website?
Have you taken the time to map out how you want to promote your services and showcase your work to the world? Having a clear idea will let visitors know what exactly the purpose of your website is and encourage them to get in touch. It is necessary that know how you are going to go about doing this before building your website.
You need to think about who you are and what your goals are. What’s the reason for starting this business? What will you achieve from it? The message you bring must be clear and understandable, not unreadable and confusing. Keep this in mind when you push your website live, your customers expect you to be professional and have a successful website strategy ready.
2. Choose A Target Market
After you have laid out what the aim of your website is, you need to clarify who we are targeting. This will affect your theme, design, content, usability, networking efforts and search engine optimisation. In a sentence, everything revolves around your target market.
Let’s start by considering what the visitors first will be when they land on your homepage. Their initial thoughts play an important role when planning your website, so base it off your business mission statement that we talked about prior to this.
If you are aiming at a younger audience, it is shown that they potentially will interact better if you include more videos than written content. Nevertheless to say, research what the target audience looks like for your niche by taking a look at other companies that are somewhat similar to your own. This will determine the type of content you would need to include if you want them to stay longer.
They should find it straightforward to navigate through your pages and purchase your services/products seamlessly. What is it that makes them more likely to stay longer? Is it a certain product? Are you actively adding or updating content? These are all questions you should ask yourself before moving forward to build your website.
3. Adding Content to Your Website
Having a mixture of well-written content and media will definitely prove that you are reliable and as a result, will rank your site higher on search engines like Google. Search Engine Optimisation (SEO) will play a big part in bringing in more customers. By incorporating keywords into your content, search engines will likely place you high initially but the spot can be lost to others who are more consistent. Have a look after this article at how we use SEO at Bytinja. In the meantime, Google Adwords is a great resource for researching keywords in your area.
Like before, link it back to your overall business message so that all visitors are aware of what your brand is about and whether or not it will attract users. Providing something unique will help your business to better stand out in the market.
4. Designing Your Website
It is a fact that people are naturally drawn to things that are aesthetically pleasing, so make that your goal! The Internet is full of UI design templates that you could use as a reference when constructing your own website. And once again (you probably guessed it), keep that mission statement of yours in mind with the design so that it stays consistent with your branding as well as the previous 2 steps.
We use Adobe Xd when laying out designs but we make it certain that our clients are happy before moving onto the Development Stage. If you want an insight into how we create websites for clients, visit our Design Process.
5. Website Testing
Regularly start running your website through a performance analysis checker to ensure that your webpage speeds are relatively high and are receiving well-targeted traffic. But even then, they won’t give you a full report so in that case, you must visually inspect your website to guarantee that customers can navigate to every page without a ‘deadlink’ in sight.
Spend a good amount of time evaluating the current status of your site and whether traffic can be sent in. By not doing this, everything up until this point will be useless.
Hopefully, after this step, your website has had a thorough check and we are ready to move on. Keeping a statistical record of your website activity is a great way to grow your business. A lot of people are only now discovering that you can link services like Google Analytics to your site to see what and where your visitors are heading. Take advantage of these valuable assets if you’re looking to increase your business sales quickly.